When Mr. Crane, the West Coast’s premier provider of operated crane service and rigging solutions, was ready for a digital facelift, they entrusted the project to me. Their specialties in safety, training, equipment, crew, engineering, and planning needed to be represented accurately and engagingly on their revamped website. They required a platform as robust and reliable as their cranes, and I was more than ready to meet the challenge.
The project began with me developing a bespoke design that would encapsulate the essence of the Mr. Crane brand. I struck a balance between industrial ruggedness – a nod to their heavy machinery – and modern elegance for effortless navigation. The result was a visually impactful, user-friendly design that allowed clients to easily explore the services and extensive inventory of Mr. Crane.